Services are what a visitor reads to decide whether you do what they need. They are the second thing looked at after «what do you do», and the page where a vague description costs you the call.
Adding one
- Click New service, top right.
- Title: the name your clients use. «Site survey and quote», not «Preliminary advisory engagement».
- Description: what you do, for whom, and what the client ends up with. Three sentences are enough; a wall of text is skipped.
- Order: the smallest number appears first. Put the service you actually want to sell at 0.
- Save. The service is on your site immediately.
Content, beyond the description
The Content button opens a full page for that service: images, sections, details. Use it for the two or three services that deserve a real page, and leave the others to their description — an empty detail page reads worse than no detail page.
Categories, only if you have many
With four services, categories add a filter nobody uses. Above ten, they start to help. The Categories button is there when you get to that point.
Write the price only if it is stable. A price on a page ages badly, and a client who discovers a different figure in your quote remembers the page, not the quote.